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Ops Teams Glossary and
How Ceeview Optimizes for Success

Operations, or “Ops”, refers to the various actions and decisions made by participants and members of a business that affect production, distribution, service, management, and more—things needed for a company to function. Over time, as businesses became more complex, so too did the need for specialized teams to manage various aspects of their operations. Today, there are a wide variety of Ops teams, each with its own specific purpose and function.

Businesses rely on efficient operations in order to be successful; if Ops teams are poorly equipped or enabled, business suffers, but if they are well-equipped and empowered, businesses excel. Ops teams use various tools and techniques in order to carry out their functions and tasks smoothly and efficiently. With the Ceeview Intelligent Observability Platform, Ops teams can model operational process flows and business services and monitor these environments, along with cost data, against OLAs (operations level agreements) and SLAs (service level agreements) to ensure performance and cost compliance.


The Ceeview platform helps to identify issues before they become major problems and allows for a more proactive approach to managing operations. By having a clear view of process and service environments, Ops teams can work more effectively towards meeting or exceeding agreed-upon performance objectives.


Listed below is a glossary of different types of operations teams (not nearly exhaustive), and for each, Ceeview can bring its intelligent observability platform to bear to support highly optimized operations and business outcomes:

AdOps – Advertising Operations (AdOps) is the management of investments in paid media, which includes search, display, and video across online, mobile, and social destinations, and the use of programmatic techniques to measure and optimize advertising. (Gartner)

BizOps – Business Operations (BizOps) is a decision-making framework based on the principle that long-term success can only be achieved by establishing a seamless connection between business operations and technology functions. (Broadcom)

CloudOps – Cloud Operations (CloudOps) is the practice of managing delivery, tuning, optimization, and performance of workloads and IT services that run in a cloud environment including multi, hybrid, in the data center, and at the edge. (VMware)

DevOps – Development Operations (DevOps) represents a change in IT culture, focusing on rapid IT service delivery through the adoption of agile, lean practices in the context of a system-oriented approach. DevOps emphasizes people (and culture), and it seeks to improve collaboration between operations and development teams. DevOps implementations utilize technology — especially automation tools that can leverage an increasingly programmable and dynamic infrastructure from a life cycle perspective. (Gartner)

FinOps – Finance Operations (FinOps) is an evolving cloud financial management discipline and cultural practice that enables organizations to get maximum business value by helping engineering, finance, technology, and business teams to collaborate on data-driven spending decisions. (FinOps Foundation)

MLOps – Machine Learning Operations (MLOps) is an approach to managing the entire lifecycle of a machine learning model — including its training, tuning, everyday use in a production environment, and retirement. (Technopedia)

NetOps – Network Operations (NetOps) is a strategy that focuses on maximizing agility, velocity, and automation. It can encompass many roles, processes, and protocols within an organization’s network operation center, and serves to benefit employees and end users by delivering optimal network performance. (Kentik)

RevOps – Revenue Operations (RevOps) is the strategic integration of sales, marketing, and service departments to provide a better end-to-end view to administration and management while leaving day-to-day processes within the departments. The holistic approach of revenue ops is designed to break down silos between departments. As digital customer experience evolves, the need for various departments to share information has grown; revenue ops is the strategy to bring them all together and more precisely measure the return on investment (ROI) in those departments. (TechTarget)

SecOps – Security Operations (SecOps) is the seamless collaboration between IT Security and IT Operations to effectively mitigate risk. SecOps team members assume joint responsibility and ownership for any security concerns, ensuring that security is infused into the entire operations cycle. (BMC)

AIOps – Artificial Intelligence Operations (AIOps) combines big data and machine learning to automate IT operations processes, including event correlation, anomaly detection, and causality determination. (Gartner)

ChatOps – Chat Operations (ChatOps) is the use of chat clients, chatbots, and real-time communication tools to facilitate how software development and operation tasks are communicated and executed. In a ChatOps environment, the chat client serves as the primary communication channel for ongoing work. (TechTarget)

DataOps – Data Operations (DataOps) is the hub for collecting and distributing data, with a mandate to provide controlled access to systems of record for customer and marketing performance data, while protecting privacy, usage restrictions, and data integrity. (Gartner)

DevSecOps – Development Security Operations (DevSecOps) is the integration of security into emerging agile IT and DevOps development as seamlessly and as transparently as possible. Ideally, this is done without reducing the agility or speed of developers or requiring them to leave their development toolchain environment. (Gartner)

ITOps – IT Operations (ITOps) as the people and management processes associated with IT service management to deliver the right set of services at the right quality and at competitive costs for customers. (Gartner)

NetDevOps – Network Development Operations (NetDevOps) is the practice of applying DevOps principles to the network team. DevOps focuses on reducing the barriers between development and IT operations teams by encouraging greater collaboration and automation. (ZPE)

NoOps – No Operations (NoOps) is the concept that an IT environment can become so automated and abstracted from the underlying infrastructure that there is no need for a dedicated team to manage software in-house. (TechTarget)

SalesOps – Sales Operations (SalesOps) is a strategic function charged with supporting, enabling and driving effective sales objectives, strategies and programs. (Gartner)

ServiceOps – Service Operations (ServiceOps) is a new business technology strategy that combines IT service management (ITSM) with IT operations management (ITOM). ServiceOps is fundamentally about connecting people, processes, and technology that are dependent on one another to enable successful service delivery and make user experiences better with automation, collaboration, and visibility across traditionally fragmented departments. (motadata)

ValueOps – Value operations (ValueOps) is a strategy for IT operations that offers a holistic set of frameworks, methodologies, and philosophies to enable I&O leaders to implement the appropriate operations processes based upon the needs of the business by leveraging Gartner’s Pace-Layered Application Strategy. (Gartner)

Thank you for reading our Glossary of Operational Teams. This document is a living resource that will be updated regularly with more teams and expanded details on Ceeview’s role and contribution to highly efficient and high-performing operations teams.


If you have additional Ops teams to suggest, please drop us a note on our Contact Us page – we would love to hear from you!